Bish Whet? H&M UK Uses Young Black Model For ‘Coolest Monkey’ Hoodie

So what happens when you don’t have black people with a seat at the table at the table to tell you “Hell to the nah!”

H&M UK is under heavy fire via social media for a photo advertising a monkey hoodie with a young black model. Now to H&M’s defense, it’s not uncommon for a child to wear clothes with animals on them, but it looks bad… like really bad.

. @hm, have you lost your damned minds?!?!?! pic.twitter.com/EYuCXLZtv3

— Charles M. Blow (@CharlesMBlow) January 8, 2018

THEY DID WHAT?!: #HMUk is reportedly under fire after A young black model was chosen for the “Coolest Monkey in The Jungle” hoodie. Thoughts? pic.twitter.com/6v1OWRsaxu

— Cultural Wildchild (@culturallywild_) January 8, 2018

Are you kidding me @hm ??? #RacistAdvertisement #HM #HMUS #HMUK pic.twitter.com/NHt6MSjqOE

— Asia Draper (@SKYiMakeitRAYN) January 8, 2018

THEY DID WHAT?!: #HMUk is reportedly under fire after A young black model was chosen for the “Coolest Monkey in The Jungle” hoodie. Thoughts? pic.twitter.com/6v1OWRsaxu

— Cultural Wildchild (@culturallywild_) January 8, 2018

As of now the image is still up on H&M. You can check here to see if it’s still up. H&M Monkey Ad

Considering the racial climate H&M UK should’ve stayed away from this.

UPDATE!

H&M has now taken the image down.

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M spokeswoman Anna Eriksson.

Is it a bad ad or are we overly sensitive?