Rihanna Gathers SnapChat for Tone Deaf Ad

SnapChat approved an ad earlier this week that showed “slap Rihanna” or “punch Chris Brown”. The ad seemed to reference the domestic violence altercation between the two in a weird sick joke. SnapChat has since pulled the ad and sighted that it violated company and was approved in error.

“The advert was reviewed and approved in error, as it violates our advertising guidelines,” a spokesperson for the app said in a statement to Us Weekly on Wednesday, March 14. “We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.” US

Rihanna doesn’t seem to be interested in the “app-oligy” as she took to Instagram to condemn it and call them out.

Now SNAPCHAT I know you already know you ain’t my fave app out there. But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feeling, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet… you let us down! Shame on you. Throw the whole app-oligy away.